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Shopify Product CSV encoding problems

What this means

The CSV may not be saved as valid UTF-8, or a spreadsheet editor may have changed special characters, smart quotes, currency symbols, or non-English text in a way Shopify cannot read reliably.

Why it matters before Shopify import

Encoding problems can cause Shopify to reject the file, replace characters, or read product text differently from what you see in Excel, WPS, Numbers, or another spreadsheet app.

How to fix it in the CSV

Example

Visible valueRiskFix
Café linen shirtSaved in a legacy encodingExport as UTF-8 CSV

In this example, the accented character should be preserved in a valid UTF-8 CSV before import.

Open Shopify CSV Preflight Linter